The Devil is in the Detail

July 14th, 2011

The web may be cutting edge but old school skills are still incredibly important for your websites performance and conversions.

This recent article on the BBC highlights one angle showing how bad spelling can have a negative impact on conversions.  This bad news is also compounded by Googles latest update – the ‘farmer’ or ‘panda’ update.

I’m going to put up a full summary of the key impacts of this change as it will have a major impact upon how websites achieve high Google rankings in the future, but for now I’ll just focus on the spelling issue.

As well as checking such elements as inbound links, onpage SEO etc, the Google spiders are also checking your spelling, grammar and even the accuracy of your information!  If you’re making mistakes your site will be penalised and your ranking will suffer.

Maybe now would be a good time to go back through your website and spend a little time ensuring that the copy is well written with no spellings and is also grammatically and factually correct.

I know that we found a few gremlins when we recently carried out a similar exercise on our own site recently…

More on Panda soon – you are going to need to read this and take it VERY seriously.