November 10th, 2011
If you are looking to build your email list then this new research released by Exact Target reveals some interesting information for all email marketers in the UK. They are completing a series of reports called ‘Subscribers, Fans & Followers’ exploring differences between the UK and US users of social media and email.
The research shows email dominating brand interaction – 93% or respondents fitting into the subscriber group compared to 45% as fans (facebook) and 7% as followers (twitter).
What we think is particularly interesting is the ‘motivation’ for registration. 52% register to receive discounts or money off promotions and 44% register to receive ‘free stuff’ or ‘giveaways’.
What can we take away from this? We’ve always been advocates of a ‘strong and relevant’ call to action on newsletter registration and this information can help us to ensure that our message is not only focussed towards our target markets but also has maximum broadness of appeal.