Knowledge is Power
One of the things we love most about the internet is that it’s possible to track EVERYTHING! From a marketeers perspective, this is solid gold.
Many companies are content to just shove Google Analytics into their websites and think that they have got good information. Althought it’s an excellent tool, Google Analytics requires setting up correctly. There are also some pretty intelligent hacks that you can do to really get great information out of it.
There are several other useful tools that we use to better track and monitor user behaviour and website results. This information allows our customers to improve their website design, content and navigation, as well as get much more from their internet marketing.
Don’t keep your company in the dark! Speak to Internet-dept today about how you can best track your website’s performance.