November 10th, 2011
If you are looking to build your email list then this new research released by Exact Target reveals some interesting information for all email marketers in the UK. They are completing a series of reports called ‘Subscribers, Fans & Followers’ exploring differences between the UK and US users of social media and email.
The research shows email dominating brand interaction – 93% or respondents fitting into the subscriber group compared to 45% as fans (facebook) and 7% as followers (twitter).
What we think is particularly interesting is the ‘motivation’ for registration. 52% register to receive discounts or money off promotions and 44% register to receive ‘free stuff’ or ‘giveaways’.
What can we take away from this? We’ve always been advocates of a ‘strong and relevant’ call to action on newsletter registration and this information can help us to ensure that our message is not only focussed towards our target markets but also has maximum broadness of appeal.
November 11th, 2010
I’ll bet you are on Facebook?
I’ll bet you’ve been told that social media is the next big thing in internet marketing also…
What is the truth about social media? Is it a good tool for an average sized business? Should your marketing people be embracing it? These are all fair questions you would be asking as a business owner looking to get the best out of online marketing. We see some bold claims about how well the large corporations are doing e.g. Dell making over a million from Twitter
As an internet marketing consultant dealing with medium sized businesses, I would urge cautious exploration. I would also urge that you don’t try to run before you can crawl! Social media would be right at the ‘mature end’ of an internet strategy for many businesses – unless you have a product or service that’s particularly social.
I would advise you get out your internet marketing checklist and make sure you have the basics covered first off:
- Website structure, usability and goals
- Website content
- Offpage SEO
- Email Marketing
- Integration with any offline campaigns
If you can tick all of these boxes, then I would certainly take a look at some Social Media Optimisation (SMO). Start by looking at the different options and looking at how you business fits in. You can then start to plan your strategy & delivery. Remember that social isn’t sales – don’t be too pushy!
I’ll be posting more social media tips and information over the next few months – looking at how it can be effectively implemented for small and medium businesses.
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