November 8th, 2011
We have just published our new completely FREE Search Engine Optimsation strategy for small and medium businesses in our resources section.
We’ve planned out the most crucial elements that the average business would need to considder when executing an effective SEO strategy into a simple checklist that you can impelment or delegate.
November 4th, 2011
We’ve been telling our customers about the importance of obtaining positive feedback & reviews – especially Google reviews for a while now. The open nature of the internet is a double edged sword however and there is little to protect our businesses from false or even damaging reviews presently. Watch this report from the BBC’s Claire Marshall.
How can you avoid this? As the report shows it’s not easy. It’s important to be aware of any negative things people are saying about our businesses online so be sure to setup some kind of reporting service such as Google Alerts to monitor your brand name and report any use / misuse of it.
I think it’s also important to point out that we should all try to adopt an ethical approach to our own review writing online – this way ensuring that reviews can be the excellent guides that they should be for all of us.
August 24th, 2011
Google is changing the way they rank websites. It’s really important that anybody working in the web industry, as well as any website owners are fully uptospeed with Googles latest ‘version’ of their algorithm – named ‘Panda or Farmer’ as it can (and is), having resounding implications upon the performance of many sites in the Google rankings.
I’ve read,viewed & listened to alot of information about Panda since it’s recent implementation, but this video from the experts at SEOMoz is by far the most comprehensive and well explained to date. I recommend you take the 10 minutes to watch this video and then give yourself time to process the information and implications for you and your business of these changes to the way that websites will be reviewed and ranked in the future.
I would be really interested to hear what business owners and other internet professionals have to say about these changes, so please drop me a line or leave a comment.
July 14th, 2011
The web may be cutting edge but old school skills are still incredibly important for your websites performance and conversions.
This recent article on the BBC highlights one angle showing how bad spelling can have a negative impact on conversions. This bad news is also compounded by Googles latest update – the ‘farmer’ or ‘panda’ update.
I’m going to put up a full summary of the key impacts of this change as it will have a major impact upon how websites achieve high Google rankings in the future, but for now I’ll just focus on the spelling issue.
As well as checking such elements as inbound links, onpage SEO etc, the Google spiders are also checking your spelling, grammar and even the accuracy of your information! If you’re making mistakes your site will be penalised and your ranking will suffer.
Maybe now would be a good time to go back through your website and spend a little time ensuring that the copy is well written with no spellings and is also grammatically and factually correct.
I know that we found a few gremlins when we recently carried out a similar exercise on our own site recently…
More on Panda soon – you are going to need to read this and take it VERY seriously.
March 20th, 2011
Following years of success in getting our customers to the top of the search engines we have decided to launch a range of new Search Engine Optimisation services.
Prices start from £200+VAT per month. Please contact Nick for more information.
October 6th, 2010
We have been working hard on the SEO for www.doubleglazingontheweb.co.uk all year, and it’s very pleasing to see our efforts being rewarded.
The site is now currently number 2 in Google under the very competetive phrase ‘double glazing’, beating all but one of the companies national rivals.
This is really just the cherry on top however as the site has also achieved a 24% increase in natural search engine traffic over the last 12 months – an impressive achievement when you consider the site was already ranking and performing well.
Great work the ID SEO team!