January 27th, 2012
A new report commissioned by Google produces some interesting insights. Read Tim Webbers article on BBC here and you’ll learn about how as many as 80% of the zones internet users will access the web via a mobile device, and how the internet will go more social – allowing customers and businesses to engage with each other more freely.
I think that there are 3 key aspects that businesses can take from this research:
- All businesses should be trading online where possible – How? By considering your business model and integrating with digital / the internet as much as possible.
- Your website should serve up a mobile version of the site to users of hand held devices – How? It’s time to add a mobile site to your website (if you’ve not already got one).
-Customers and businesses are already engaging online. Be sure that your business is encouraging reviews, comments and feedback where possible – How? By blogging (allowing comments & feedback) and encouraging customers to review your performance (via Google reviews and the many other niche review websites now available).
All 3 of these actions are easily achievable for your business today and will prepare you well for the exciting future ahead for forward thinking businesses.