November 10th, 2011
If you are looking to build your email list then this new research released by Exact Target reveals some interesting information for all email marketers in the UK. They are completing a series of reports called ‘Subscribers, Fans & Followers’ exploring differences between the UK and US users of social media and email.
The research shows email dominating brand interaction – 93% or respondents fitting into the subscriber group compared to 45% as fans (facebook) and 7% as followers (twitter).
What we think is particularly interesting is the ‘motivation’ for registration. 52% register to receive discounts or money off promotions and 44% register to receive ‘free stuff’ or ‘giveaways’.
What can we take away from this? We’ve always been advocates of a ‘strong and relevant’ call to action on newsletter registration and this information can help us to ensure that our message is not only focussed towards our target markets but also has maximum broadness of appeal.
November 8th, 2011
We have just published our new completely FREE Search Engine Optimsation strategy for small and medium businesses in our resources section.
We’ve planned out the most crucial elements that the average business would need to considder when executing an effective SEO strategy into a simple checklist that you can impelment or delegate.
November 4th, 2011
We’ve been telling our customers about the importance of obtaining positive feedback & reviews – especially Google reviews for a while now. The open nature of the internet is a double edged sword however and there is little to protect our businesses from false or even damaging reviews presently. Watch this report from the BBC’s Claire Marshall.
How can you avoid this? As the report shows it’s not easy. It’s important to be aware of any negative things people are saying about our businesses online so be sure to setup some kind of reporting service such as Google Alerts to monitor your brand name and report any use / misuse of it.
I think it’s also important to point out that we should all try to adopt an ethical approach to our own review writing online – this way ensuring that reviews can be the excellent guides that they should be for all of us.
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